Beer ticking is simply the act of keeping a record of every different beer you drink. It encourages you to order new beers and try a greater variety. Serious tickers take pride in the number of ticks they have – and can be obsessive about it. Watch the Beertickers Documentary for a hilarious take on the hobby.
If I’m entertaining even a few friends Murphy’s law always expresses itself as “If guests are counting on beer, the keg will run out”. Clearly more data (and more beer) is the solution to this problem: today we build a device to monitor the quantity of beer left in my Kegerator.